Resume
Marketing Specialist – Real Estate Marketing
Frederick Malcolm Wolfe
25 Gallie Cut. Richmond Hill GA, 31324
Fred.Wolfe100@gmail.com
(850) 687-4402
Objective
Results-driven and creative marketing specialist with a strong background in real estate marketing. Enthusiastic about designing and implementing marketing initiatives, promoting a brand, and creating high-quality leads. I desire an opportunity to apply my knowledge in digital marketing, content development, and market research at a promising real estate firm. Skilled in employing creative advertising approaches to achieve clients’ desired level of attention. To ensure that the goals and objectives set are met in the best way possible, the company is committed to constantly monitoring the industry trends and the market. Have the ability and desire to analyze the data and make improvements in the field of marketing for better business outcomes.
Professional Experience
Real Estate Marketing Specialist
People First Real Estate – Savannah, GA.
[01/2020 – Present]
- Market residential and commercial real estate properties through marketing communication tools.
- Oversee the SEO, PPC, and social media advertising that will be useful for lead generation and brand recognition.
- Develop property listings, blog articles, social media content, and copy for email newsletters.
- Determine major market drivers, customers, and competitors to enhance the effectiveness of marketing strategies and the resultant marketing returns.
- Sell the brand through partnering with property developers, real estate agents, and salespersons.
- Utilize CRM software to manage leads, get an overview of how a particular campaign is performing, and even tweak it.
- Explore the marketing methods to check the performance and enhance the conversion rates of the marketing strategies.
- To supervise the development of marketing collaterals such as brochures, video tours, and virtual property tours.
- Ensure the company website has new listings, blog entries or other market news that will attract potential buyers.
- Call on promoters and other professionals so as to capture a large market share and market the brand.
Marketing Coordinator
Soldiers First Real Estate – Savannah GA
[06/2018 – 12/2019]
- Aided in the development and organization of property selling techniques like fliers, handouts, and PowerPoint presentations.
- Organized marketing activities like open houses, networking sessions, and advertisements to enhance property exposure and stimulate inquiries.
- Communicated with prospective buyers and investors, updated social media accounts, and ran targeted ads.
- Collected facts about target customers, the marketplace, and competition to develop a successful marketing plan.
- Assisted in sending and designing marketing emails for promotion and made sure that the campaigns were successful.
- Supported the sales team to map marketing initiatives to the business goals and sales targets.
- Provided secretarial services that included acting as a link between the sales, marketing, and management departments.
- Developed interesting videos and virtual tours of the properties to assist in marketing them online.
- Developed and nurtured positive relationships with the media so that important real estate developments were featured.
Education
- Bachelor of Arts in Marketing
American Military University – 2025
Relevant Coursework - Digital Marketing
- Consumer Behavior
- Market Research
- Advertising Strategies
Certifications
- Google Ads Certification
- HubSpot Content Marketing Certification
- Real Estate Marketing Specialist Certification
- Social Media Marketing Certification
- Certified Digital Marketing Professional (CDMP)
- Facebook Blueprint Certification
Skills
- Develop and execute digital marketing strategies.
- Create engaging content and persuasive copywriting.
- Conduct market research and analyze data trends.
- Implement real estate branding and advertising campaigns.
- Utilize CRM tools to manage leads and track performance.
- Plan and coordinate promotional events.
- Design graphics using Adobe Creative Suite and Canva.
- Edit videos and create virtual property tours.
- Manage customer relationships with CRM software like HubSpot and Salesforce.
- Communicate effectively and negotiate with clients.
- Develop strategic plans and optimize marketing campaigns.
- Monitor and optimize paid advertising campaigns to maximize ROI.
- Write press releases and secure media coverage for real estate projects.
- Build partnerships with real estate influencers and industry professionals.
- Optimize website traffic and make changes in the SEO to increase its ranking.
Professional Associations
- Member of the American Marketing Association (AMA)
- Member, National Association of Realtors (NAR)
- Member, Real Estate Marketing Association (REMA)
- Member, Digital Marketing Institute (DMI)
- Member, Public Relations Society of America (PRSA)
References
Available upon request.